Marketing

Focused Marketing Strategies Reach Customers & Maintain Costs

The current economic slowdown has created great debate among business executives looking for ways to maximize their marketing efforts while also monitoring costs. (click here to read)

Five New Rules for Marketing

Marketing is part art, part science and part business. (click here to read)

Using the Power of Digital Branding to Build One Brand

It’s hard to avoid the cacophony of buzzworthy technologies without giving pause to consider your own brand’s digital experience. (click here to read)

Inbox #1: What Executives Need to Know about Online Reputation

Today's online businesses face the challenge of a slowing economy against the backdrop of a growing number of online security threats. (click here to read)

Marketing Will Change, Not Contract

Rather than a real marketing recession, new research from creativebrief, an interactive database for the marketing services industry, shows the question is far more about how marketing will change, not contract. (click here to read)

Promoting Your Business or Brand on TV

Having a business, brand or product to market and promote can be tough work if you don’t know the insider secrets to getting media attention. (click here to read)

Why Google Buying DoubleClick is Key To No. 1 Ranking in the Search Engines

Paid Search, Natural Search, Local Search, Comparison Shopping, Paid Inclusion solutions— these are the factors that drive search engine marketing or SEM (click here to read)

What is Your Brand Story?

Often leaders believe the role of branding is something that the marketing department must manage (click here to read)

Digital Road Map for an Uncertain Economy

As the economy grows more uncertain, a common reaction is to cut marketing budgets. (click here to read)

Marketing During a Recession? Get The Wind at Your Back

There is plenty of buzz out there about how the economy is slowing. Companies will begin pulling back on expenses and unfortunately cut on staff too, if it gets worse. (click here to read)

The Secret to Mobile CRM Success: Keep it Simple

Mobile CRM is rapidly becoming a must have for field sales and service organizations as they realize the tangible ROI that can be achieved through reducing office-based administration (click here to read)

Effectively Using Market Research

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Mobile Market Explodes: 58 Million U.S. Wireless Subscribers Have Seen Advertising Over Their Phones

Twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days (click here to read)

Brands: A Shrinking Advantage or Shifting Advantage?

Umair Haque writes about the Shrinking Advantage of Brands. Cheap interaction, he says, is “driving the strategy of branding into decay.” (click here to read)